This is a pretty dramatic way, but when you see the times close enough, you'll see that we are in a very volatile in price, which eventually led to the extinction of the brand loyalty and a clear change in the way that could lead at specified prices.
Shatner is the original version or the next generation version of Picard - - Are you a fan of Star Trek, you know that the world in the mind of Gene Roddenberry began to fill our daily lives. The Personal CommunicatorTablets, voice recognition, computers, aliens ... We are now living in his world and his world, the act of exchange, and for goods that do not exist, and there are no visible signs. And 'this where we go?
Wal-Mart has spent a generation level of efficiency from their channel, and negotiate the price they pay for their bulk purchases in order to extend the savings to the consumer. The consequences of this change in how we spend, that if youI did not know Wal-Mart is now a measure of consumer confidence in the U.S.. The price is important to us. While we spend money, good money, do certain things (cars, houses, associations, etc.), which were once considered (clothing, books, computers, for example) now are raw materials that we have the best quality we can look to find the lowest price.
It took three or four decades to Wal-Mart on the corner grocer, bookstore and clothing store disturb and make the purchase ina generic task - eons compared to what will happen if you inject pure genius of the mobile battle.
Mobile is distributed crowds: 4.5 billion mobile subscribers worldwide, covering a huge mesh network that much of the world and none of us would refuse a deal on the product if we had the chance, is part of who we are!
It 's too soon, but bear with me, as through one that leads directly in front of small screens, we developaround with us everywhere. We have on hand or on our hips or waist, an objective has always been the knowledge that the price makes it fluid and weakens brand loyalty.
There are a number of mobile phone company helps us here and now. Services like Yowza! Clip coupons and offer location-based mobile, ShopSavvy Big In Japan it is possible the price of a good website and compare to other shops nearby. Combine that with the technology of Location Based Services MarketingCompanies like Four Square and Gowalla and opt-in SMS technology Adenyo price and you must start the perfect storm.
In a not too distant future could play in this scenario:
They are in every store to walk around the world and as you enter, stick to your position, with or Four Square Gowalla or Google or Facebook. Buy a gift is opened at the center or in a place like this nearby. You will then find a product that you are interested to buy, scanningBarcode with your phone and wait while he triangulates the position of looking for the inventory of similar businesses in the area and checked the prices and availability online. In no time you have an overview of product prices as key trend analysis, a demand curve with the optimal time to buy so that you can get much more power to the decision to Best Buy and the choice of where it includes making purchase.
The pricing power shifts to you, the consumer, and then dictate to the shopHow much are you willing to buy the product for themselves. Take it or leave it.
I can not see it like this? Well, it's already begun. How long have made the painful decision to buy $ 0.99 app on the AppStore or appworld do? How long have you discussed the purchase price on the value that would like to have? My guess is much longer and at higher cost than the delay of the dollar. We all know the price and our view is moved to a point where we seem to forget that we arewould be $ 20 spent on a PC application that did exactly the same thing.
And this lasted only a year ...
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